June 12, 2026
Why Net ROAS beats platform ROAS
Meta and Google each claim conversion credit. Your P&L only cares about Shopify revenue versus total spend.
Blog
Product notes and performance ops for fashion e-commerce.
May 28, 2026
The 45-minute morning you can delete
Five logins, three currencies, one spreadsheet. How agencies reclaim the hour before client reviews.
May 4, 2026
Setting RAG targets that teams actually trust
Green / amber / red only works when targets are per-brand, in PKR, and reviewed monthly — not copied from a deck.
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